Events, Promotions and
Cause Marketing
FAQs & Resources

We’re Here to Help You Help Us Feed Hope.

It can get confusing when you want to make a difference and help out your favorite charity. We’re excited you’re thinking of working with Food Bank of the Rockies and want to help you make your event, promotion or campaign successful for everyone!

If you’re hosting an event that won’t be advertised to the general public, you don’t need our permission to promote your event internally to your company, group, school or club. We’re happy to brainstorm with you and offer suggestions, so please reach out with questions.

If you’re planning an event or cause marketing promotion where you’ll be using our name and logo in outreach via mail, TV, radio, social media (public pages), flyers, etc., please read the answers to some commonly asked questions and review our Guidelines and Giving Chart.

We’re always here to brainstorm with you and answer any questions that come up while planning your promotion – even private fundraisers. In fact, we prefer you contact us before getting too far into your planning process so your ideas will be most beneficial both to us and to you. We’re happy to assist and suggest ways to make your promotion successful!

Here are some of our most frequently asked questions to help you get started. If you have a question we haven’t answered, please ask us!


A promotion is an outside group hosting an opportunity driving the public to either purchase something or where the public has the opportunity to make a contribution in exchange for good and services at the business with proceeds benefiting FBR. Example – a percentage of funds will be donated to FBR for a specific entrée on a menu, for a monetary donation you’ll get a poster of the concert, etc.
Please fill out our Fundraising Event Guidelines or Corporate Partnership Promotion Guidelines forms (links below) and return via email or fax. If you have questions, please contact Kristina Thomas, kthomas@foodbankrockies.org.
We can share information about promotions and tell people how organizations are helping. Per IRS guidelines FBR cannot endorse the sponsor’s brand/product or provide a call to action that causes financial benefit to the sponsor. We can say, “XYZ company is donating a meal for each cookie sold this Tuesday.” We can’t say, “Go to XYZ company and buy a cookie this Tuesday and they’ll donate a meal to us.”
FBR does not share or sell donor lists.
Please review our Giving Chart – download the pdf with the link below.
Each invitation is determined on a case-by-case basis. We do ask for adequate lead time for staff planning. 30 days prior is appreciated but not required.
Staff and/or volunteers presence at an event is never guaranteed. We recommend requests be made at least 30 days prior to the event and FBR participation is determined on a case by case basis, and is usually related to revenue and exposure levels, as well as staff availability.
FBR banners can be checked out for a $50 deposit, returned upon delivery of the banner.
FBR accepts gifts of all sizes, $1 equals 4 meals.
Presence on FBR’s website is never guaranteed and is determined on a case by case basis.
Social Media posts are determined on a case-by-case basis. If @FoodBankRockies is tagged in any post we are happy to “retweet” and possibly “share” on Facebook.
We can be found at Facebook.com/FoodBankRockies, Twitter.com/FoodBankRockies, LinkedIn, Pinterest and Instagram. Our handle is FoodBankRockies on most sites.
Inclusion in our newsletter is determined on a case by case basis and is usually related to revenue and exposure levels and available space.
Yes, however we must approve any materials that contain our name and/or logo. Approval is done quickly and can be done via email.
FBR can provide you with our media release template but cannot send information out on your behalf. We can also provide a quote from senior staff that you can use in your release.
FBR does not share media contacts or relationships.
External events and promotions cannot be executed by our staff or volunteers
FBR does not supply any funding for outside events and will not be responsible for any debts incurred.
FBR does not have resources in place to act as accountant for outside groups. Bookkeeping should be done by the event/promotion organizers.
These events are negotiated on a case by case basis and usually include a nominal filing fee and a percentage of alcohol sales.
Use of FBR’s tax id number is provided on a case by case basis, following review by FBR’s Vice President of Development and President & CEO.
Can I use FBR’s Raffle License?
FBR does not carry a raffle license.
FBR requires verification that the sponsoring organization has adequate insurance coverage and must receive a certificate of insurance that names FBR as an additional insured no later than 15 days prior to the event.
FBR is a member of Feeding Colorado, an organization comprised of all 5 Feeding Colorado food banks. Funds would be split with the respective sister food banks based on service area boundaries.