Food Bank of the Rockies recently partnered with Valero, an international manufacturer and marketer of energy products and power, for a promotion that knocked our socks off!
Valero launched “Fill Up to Fight Hunger” on April 4 to give motorists a chance to fight hunger in their communities simply by filling up with Valero fuel. For each 8-gallon fuel purchase made at a local Velero outlet, Valero donated $1 to Food Bank of the Rockies. This campaign took place across the country.
As a result of this generous promotion, FBR received a check for $112,000! That’s enough to provide 448,000 meals to Coloradans in need. We were thrilled with the outstanding success of this new partnership! In all, the campaign resulted in $2.9 million being distributed to over 125 food banks across the country. Amazing!
Thanks to Feeding America for sharing this awesome opportunity with us and to Valero for your dedication to fighting hunger and feeding hope!